My portfolio of projects covers the past 10 years, positioned at the forefront of the emerging UK sauna scene.
I now consult around sauna start-up and design, and run a variety of sauna trainings to support sauna masters and sauna operators to create amazing sauna experiences.
My research into sauna culture informs both the design and use of my projects and I speak with passion, inspiring others to expand their concept of what sauna can be and to begin their own sauna journeys.
I could be described as a sauna geek, or sauna expert. My friends call me the Sauna Queen.
I specialise in creating experiences, whilst considering the wider facilities that complete the experience (cool down/water experiences/relaxation areas etc) along with ensuring design of spaces is fit for purpose.
With skills, proven track record and business knowledge in place to get projects off the ground smoothly and efficiently.
I am extensively connected in the UK & international wellness and spa industry, and am forging strong connections with wisdom keepers in the ancient arts of bathing and ritual.
My favourite place to be is at my Wild Spa Wowo, bathing in nature with friends.

I believe it is possible create fantastic quality spa experiences at a SME scale, bringing more sauna to more people and that the growing sauna industry has an opportunity to become truly holistic, encompassing the wellbeing of community, workers and the planet.
Sauna and spa should be grounding, health giving and fun.
Ideally in nature, or at least with fresh air available. Lets take the spa out of the basement!

I arrived in Brighton in 2018 inspired by my work in London at the Southbank Centre and Barking Bath Haus.
With a vision of a pop-up authentic Finnish sauna experience on Brighton Beach.
Over 4 years the concept expanded and developed as my knowledge and the business grew - eventually encompassing a range of sweat bathing practices from around the world, with special events and 4 wood-fired saunas, in a beautiful and well functioning format.
My role incorporated developing the site infrastructure and on the ground operations for the business, ensuring customer experience was at the forefront along with strong cleaning and H&S practices.
This spa was built from upcycled materials and created on a budget - pushing the boundaries of how a spa and sauna bathing experience is created. The project kick started a wave of pop-up saunas across the UK. Since I left the business, it has continued successfully running in a new layout in a beach front location.
My second wild spa project, Wild Spa Wowo takes the off-grid spa from the beach to the forest. I wanted to create a safe, healing space for people to relax and connect with nature.
We continue to innovate our operations & offerings, we are currently working with cyclical living to inform our offering and business model.
I am confident when I say I am at the cutting edge of modern bathing culture in the UK.
Since embarking on this sauna adventure, I have travelled, researched and connected to a wide network of sauna and health practitioners.
Thermal contrast bathing as a health practice, alongside the more esoteric ritual, self-care and community elements of sauna bathing - have captured my heart - and I inspire others to follow this path.
Over the past 8 years I have hosted bath masters from across Europe to share their knowledge & skills with the UK audience. I've created events, online talks and meet-ups to inspire the UK audience to expand their knowledge and creativity in the sauna space.
It seems the UK audience has an appetite for expanding their experience of the sauna. Not a surprise, when you experience how it can create community, differentiate a spa offering and enhance the sauna experience.
I now host regular sauna courses, and these are continually expanding in size and theme. See the Training Page for more details
I'm seasoned project manager with roots in media production, over the past 10 years I have embarked on a journey into the wellness realm, through my passion for the art of sauna practice. I'm not just an enthusiast; I'm a connoisseur and educator in the world of sweat baths.
My expertise is shared through consultancy, speaking, writing, and teaching about sauna culture and practices. I specialise in designing specialist and bespoke sauna spaces alongside curating sauna rituals for individuals and groups, transforming ordinary experiences into extraordinary memories.
I work with aspiring and established businesses to ensure they are creating high quality and viable sauna and thermal wellness products that resonates with their vision.
As a way to start-up on a budget, I built and designed each of my saunas and spa areas.
I enjoy the process so much I now consult and have project managed the build of 15 individuals and companies, it's part of the work I do to bring quality bathing experiences to the UK.
Passion and knowledge underpin a strong design and high technical specification using carefully chosen materials.
International research into different bathing cultures informs my design process, with a wide range of professional connections and a deep understanding of sauna practices and rituals. With an eye for detail, understanding of materials and interest in innovation, I bring something new and improved to each project.
My experience running spas and hosting sauna rituals means I am well versed in all angles of use so can bring fantastic functionality to the design and layout.
My latest build experiments for Wild Spa Wowo were to create a 'forest room' steamy hangout space, bringing light and nature to the hot room, and a unique clay-lined Pirtis room - a gorgeous cocooned private sauna space.


Some seminal career moments
- Sauna Master for Barking Bath House & Southbank Centre Finnish Sauna projects. London, 2012 - 2017
- Co-founder & Council Member of the British Sauna Society an organisation dedicated to the development of sauna culture in the UK. 2014 - present
- Creator and co-founder of Beach Box Spa - a pop-up seaside sauna concept that sparked a wave of pop-up businesses around the UK coastline Brighton, 2018 - 2022
- Founding Director - Community Sauna Baths CIC, London 2021 - 2022
- Founder & Director Wild Spa Wowo, Sauna Garden Sussex, 2022 - present
- Executive board member of the International Sauna Association (the first woman) 2023 - 2025
- Hosting River Thames Sauna Pop-up for Emerge East. 2022 - 2025
- Hosting Sauna Master trainings from across Europe to share their skills with our UK audience. 2018 - present. Now over 100 sauna masters trained!
- Creating and delivering sauna trainings at Wild Spa Wowo & online. 2025 - present
- Consultancy for design & ritual programme at &Soul Sanctuary, Shoreditch 2025
- Creation of Sauna Ritual programme for David Lloyd Leisure spas, nationwide 2025